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ORENCIA BOOTH
Event Design

A modern and engaging presence for global biopharmaceutical company TAKEDA at the European Academy of Allergy and Clinical Immunology.

This open-plan booth featured an interactive floor and panels where visitors could learn about the company products, or have a refreshment at the Japanese-style cafe. The Discovery Zone room held meetings and screenings, and a hologram display let passers-by view the new mobile app in action.

This project was created under minds+assembly.

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