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LIFE, REIMAGINED
Campaign

Living with a rare disease like Hereditary Angioedema can be unpredictable, but what if attacks didn’t define you?

Hereditary Angioedema (HAE) is a rare disorder that can cause painful and sudden swelling in various parts of the body. These “attacks” can happen without warning and last for days, making it difficult to perform everyday tasks, physically and emotionally. This campaign reimagines life with no attacks, in a confident, transformative way.

This project was created under minds + assembly.

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HAE AWARENESS HAE AWARENESS HAE AWARENESS HAE AWARENESS HAE AWARENESS HAE AWARENESS HAE AWARENESS